2025 Period 9 - EN

Travel with T&T Contest

Dear T&T Team,

This summer, something truly beautiful has been happening on socials. Without any prompting, our customers started bringing our snacks and totes to iconic destinations, snapping photos, and tagging us in their posts! Just recently, one customer shared this stunning shot from Crystal Mountain, Washington, with our fantuan!

What makes this so special is the deeper meaning behind it. Our customers are using T&T merchandise as a way of saying, “I am a proud Asian Canadian” when they travel the world. T&T is an identity. Our snacks and bags give that sense of belonging we have worked so hard to build. In a way, carrying T&T abroad is like pinning a Canadian flag to your backpack!

Inspired by the love from our customers, we decided to join in on the fun! We launched the “Travel with T&T” contest, offering a $1,000 grand prize for the best travel photo featuring T&T merchandise.

The results were incredible. From mountains in Peru to beaches in Thailand, our customers have showcased T&T around the globe next to breathtaking landscapes. Check out this picture, one participant carried a T&T tote bag through an 8-hour mountain hike, all the way to Machu Picchu! 

Moments like these reflect the powerful connection our customers share with T&T. Thanks to your dedication, what began as a grocery brand has grown into something much bigger – an iconic symbol of Asian Canadian pride.

Tina Lee

CEO

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Jackie - Cheerful, capable and here to help!

 (Bellevue store) - Ashley Cao- Store Admin Dept.

Since joining the Bellevue store's Bakery Department in October 2024, Jackie Liang has tackled her tasks efficiently and always with a cheerful smile. Whether it's during peak baking hours or busy restocking times, she always ensures every item is perfectly packaged and neatly displayed on the shelves. 

Whenever a customer appears uncertain while at the cake display, Jackie is quick to step in with a warm friendly greeting that instantly puts them at ease. She listens patiently, offers professional guidance, and helps them complete their purchase. Her exceptional customer service skills always leave our customers satisfied and happy. When customers pick up their orders, she double checks the packaging to ensure everything is perfect. Touched by her thoughtfulness, they often praise her repeatedly, saying, "You're so kind and helpful!" For Jackie, this level of care is simply a part of her everyday routine.

Jackie brings the "Customer is #1" philosophy to life through her actions and unwavering professionalism. She not only packages each product with care but also delivers T&T's warmth and sincerity to every customer. Her dedication reflects a strong sense of responsibility and perfectly embodies the company's values and "winning culture", making her a true role model within the team.

Embracing innovation and change while striving for excellence

(Sage Hill store) - Leo Zhao- Store Admin Dept. 

On the SG team, one employee who always greets customers with a warm smile and polite demeanor is Joanna Ip, our Cashier Supervisor. She treats our customers with sincerity, making each person she comes across feel respected and valued, greatly enhancing their shopping experience at T&T.

Joanna knows that understanding customer needs is key to quality service. She always provides clear and accurate answers, and also proactively offers help and tailored recommendations, making customers feel valued. When customers are upset, she listens patiently and responds thoughtfully to calm them.

To improve service quality, she often observes and learns from more experienced colleagues on how to respond to customer inquiries, and doesn't hesitate to ask questions. She also attends training to enhance her customer service and data analyzing skills for handling various challenges. 

In her daily work, Joanna seeks advice from her Department Head and colleagues, constantly adjusting her approach to grow faster. She always puts others first and uses her professional expertise to ensure each customer experiences the "Customer is #1" philosophy so that they leave the store satisfied.

Online speech demands thoughtful responsibility 

HR Dept.

Some colleagues may have noticed a former employee posting false claims about the company on various social media channels over the past year or so. These posts include unverified accusations, misleading content, and even exposing internal communications and personal information of other employees, which are in violation of the company's data protection and confidentiality policies. The company immediately requested the removal of all related content, but the individual refused and even continued spreading misinformation. 

In the end, the company legally terminated this individual's employment. This matter entered legal proceedings, which lasted over a year. During this time, this individual continued spreading misleading information online and even unlawfully gave legal advice. In May, the judge made a final ruling, clearly stating that this employee did not have the right to post defamatory comments about the company and confirmed the company had legitimate grounds to request the removal of all related content. The judge also found the complaint to be unjustified and made in bad faith, leading to its full dismissal.

As this matter concludes, here are two important reminders:

1) The company has zero tolerance for spreading false or misleading information and comments, and reserves the right to pursue legal action.

2) Protecting both company data and our colleagues' privacy is a shared responsibility. The company is committed to confidentiality and will not tolerate any violations.